Is Your Advertising a Successful Sales Tool?
9 June 2014
We constantly see advertising for advertising’s sake, lacking the crucial factors to help generate sales enquiry. To help you make sure your advertising is a successful sales tool, we urge you to take a few moments and consider how it stacks up.
Identity crisis over
14 February 2014
Aotea Graphics recently found themselves with an identity crisis. Their existing brand had a strong following with the well established UK market. However, in moving the business to New Zealand, they found Kiwis just didn't get the Aotea Graphics brand.
What the hell is a brand?
25 November 2013
A brand is so much more than a logo. It's more than a tagline, a collection of Pantone colours and a set of fonts or photos – it's everything! Yes, everything. And more!
