Gifford Devine – ‘Your Legal Champions’
21 September 2015
We have worked with Gifford Devine over the past 8 years and were really excited when they approached us to help them rebrand.
The Brief: Give us a new look that aligns with our new vision of “being dynamic, exceptional and visible in everything we do” and help us break down the ‘scary’ lawyer perception.
Tank’s Idea: We created a positioning and visual identity for Gifford Devine to stand behind. Gifford Devine are ‘Your Legal Champions’, they are in your corner and on your side, they will not judge you, they will go into battle with you.
The Result: A friendly and approachable legal firm who are ‘Your Legal Champions’. A bright and visible logo that enables Gifford Devine to stand out from their competitors in an industry considered to be super ‘conservative’. Through the use of casual and friendly photography we’re helping them break down the barriers, making them more approachable.
What the client thinks:
“Gifford Devine has worked with Tank Marketing and Design over many years on a number of one off marketing options.
This year we decided to do a total rebranding of our visual look and get some consistency in our market direction.
We handed the task to Natalie at Tank to co-ordinate and lead. As a result of a number of interviews/meetings with stakeholders, Tank produced new branding that was modern and visible that we are exceptionally happy with. They also spent time giving us direction on optimising the power of our new brand and direction for our future marketing activities.
They are now working with Xplore on the redesign and build of our website, Tank’s input into this project will ensure a constant image and message for our visual and online marketing.
Everyone at Tank Marketing and Design have been great to work with and have been very professional in everything they have done for us.”
David Howie, General Manager
Gifford Devine Lawyers
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28 September 2015
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