Launching a new product?
20 November 2015
You’ve spent months developing your new product or service, you’ve sorted the packaging, defined the service offering, set the pricing and you’re ready to launch to the market. You’ve lived and breathed this and are sure that your customers and consumers will be just as excited! Don’t stop now!
You need to support your new product or service with compelling point of sale material to excite and educate your customers and the end consumer. Simply putting your product on-shelf or online is NOT enough! Consumers need multiple touch points to become loyal to, and be advocates for your product or service.
Simply Squeezed have just launched Coconut Water with fruit juice. Think coconuts, relaxing on a tropical island, soaking up the sun, sipping refreshing coconut water straight from the coconut.
They have a winning product and have supported this new concept with professional point of sale material to help their sales team “sell in” the new product and encourage trial. TANK set about designing support material that reinforced a refreshing tropical feel and shouted the benefits of Coconut Water with juice blends. The resulting sales brochures, posters, fridge stickers and shelf cards have been key contributors to the product launch.
