Simply Squeezed - Arano packaging refresh
12 December 2016
They say that “great things never come from comfort zones” so, when we worked with Simply Squeezed to brand and package the new Arano Orchards range of juices and refreshers, we ditched the traditional images of fruit and flowing juice and went hard out to do something fresh and new.
Instead of talking about the “product”, we reflected the “experience”– the carefree kiwi summers spent with family and friends... the roadtrips, the bike rides, the days at the beach.
“...It’s the taste of summer. It’s taking a five minute break in the deckchair that turns into a two hour nap. It’s swinging off the tyre rope into the river and landing the perfect bomb. It’s watching your kids stand up on the surfboard for the first time. It’s the taste of New Zealand. Since 1982. And it’s all yours!”
It’s bold, it’s brave, and it stands out as something different in a congested category.
But what about the results? The first month’s sales figures have smashed the predicted numbers, indicating the product, pricing, branding and packaging have all hit the mark with the great New Zealand public. Grab some now, it’s going to be a great summer.
Have you reviewed your marketing and sales brochures recently?
20 December 2016
“You can only reap what you sow”... so when it comes to your company or product brochures, clear, concise and well-presented booklets are more likely to harvest the great rewards than a photocopied word document in Comic Sans with photos that you took on your phone (yes, we’ve all done it!).
Want to run a social media campaign?
6 December 2016
Many businesses see the value in social media, but just don’t have the time or resources to really make it work for them. Without proper management you can end up with sporadic, off-brand, random and even harmful posts that undo any good work you’ve put in to engage with your customers.
Top 10 tips for business success
5 December 2016
Here are the top 10 business tips that we've used at TANK to help us grow and prosper!