4 December 2016
Make-A-Wish is a charity dedicated to granting the special wishes of children with life-threatening medical conditions, to give them hope, strength and joy at a very difficult time in their lives.
Simply Squeezed is getting behind the Make-A-Wish Foundation by bringing a little magic to their 2L orange juice range.
TANK assisted Simply Squeezed in creating the messaging and design elements to activate this campaign through in-store POS, including a bespoke front of pack label, necktags (Wish Stars) and chiller headers. Social media and radio were also utilised as part of the campaign.
Head to your nearest supermarket and purchase any of the 2L orange juice range and start collecting your Wish Stars today. Tie your Wish Star to your tree to bring hope, strength and joy this Christmas.