Client: Allganics by Simply Squeezed
Industry: Food Manufacturing
Client Objective: To encourage their HORECA customers to stock the entire range of four Allganics Iced Tea flavours.
Tank idea: A vibrant and eye-catching A4 flyer that educates the HORECA customer on the brand new Allganics Iced Tea range, and encourages them to stock with a high-value prize draw. The ultimate reward for the winner was a break in a luxury hotel – a prize highly valued by those more used to looking after others.
Result: The successful introduction of the Iced Tea range strengthened the Allganics offering to HORECA, bolstered its presence in the chiller and led to impressive sales figures.
