Client: BelAire
Industry: Designer Fencing
Client Objective: Refresh existing logo and replace outdated and inconsistent collateral with one catalogue that can showcase all of the BelAire products to architects, developers and builders.
Tank idea: Present the information simply and consistently. Create illustrations that are all “to-scale” and from the same angle, highlighting the modular nature of BelAire Designer Fencing, and how the various components can work with each other. Single, ring-bound pages can be easily and cost-effectively updated and replaced, and the information has also been designed to allow for easy amendments.
Result: A comprehensive 80-page sales document that is clear, easy-to-navigate and will make choosing BelAire products a simple, smooth operation.
