Client: The Goodtime Pie Co. – Classic Kiwi Range
Industry: Food Manufacturing
Tank idea: The Goodtime Pie Co. is NZ's largest Kiwi-owned manufacturer of pies, and has been proudly making the Classic Pie range Kiwis love since 1978. The packaging however did not shout out Kiwi. With this in mind, we decided to create a new quirky Kiwiana look for the Classic range. So now each pack features a Kiwi icon, with a quirky Kiwi quote and fun story all designed to give the pie eater a bit of a chuckle… “That’s classic Kiwi”. The relaunch of the range was also supported with a sales presenter, counter cards, pie warmer stickers and pavement stands.