Client: The Goodtime Pie Co. – Hub Gourmet Range
Industry: Food Manufacturing
Client Objective: To increase the number of café customers who stock Hub Gourmet Pies.
Tank idea: After an analysis of the competitors in the gourmet pie market we identified a gap in the market for a gourmet pie that had a unique personality that pie consumers could relate to. So, we created the Hub Chef character – a Gordon Ramsay-type chef with heaps of attitude. We then redesigned the packaging to feature the chef and increase the gourmet credentials with natural paper bag texture, big windows to enable the pie to be seen, easy to read flavour names and mouth-watering descriptions. In order to excite the café customers and encourage stocking, a range of POS tools – including a sales presenter introducing the new look range, a counter card and pie warmer stickers – was developed.
Result: The Goodtime Pie Co. customers are raving about the new look Hub packaging and the POS tools, and Goodtime has seen an increase in the number of customers now stocking the range.
