PW Dance and Sportswear

Client: PW Dance and Sportswear

Industry: Retail Apparel

Client Objective: Consolidate multiple brand and product offerings under one strong umbrella brand that would resonate with the dancer customer base, and could be used to grow the business throughout Australasia.

Tank idea: We leveraged off the strength of the existing Paul Wright dancewear brand and created a new contemporary brand called PW Dance and Sportswear with the tagline “Live to Dance”. We then created two sub brands PW Dance and PW Sportswear to allow us to target different customer groups.

Result: The PW Dance and Sportswear brand has grown exponentially with the opening of new stores throughout Australasia, and PW has now become the preferred supplier to the Royal New Zealand Ballet and the Melbourne City Ballet.

PW Dance and Sportswear brochure - showcasing updated branding
PW Dance and Sportswear t-shirt with new branding
PW Dance and Sportswear branding on new gift bags
PW Dance and Sportswear website re-branded design
PW Dance and Sportswear dancers leaping in photo shoot example
PW Dance and Sportswear rebranding - building signage example