Client: Rockit Global Limited

Industry: Food Industry

Client Objective: Take the already very successful Rockit Global Limited brand and, whilst keeping the existing name and logo, create a global personality that can be used in local markets. One that attracts, delights and engages with Rockit Global Limited's target consumers, reflects their new brand philosophy of “pure and simple, healthy and nutritious” and promotes Rockit Global Limited as more than just a tiny apple in a tube.

Tank idea: Using Rockit™ apples unique selling points, TANK has created a bold and engaging brand personality with messaging that can be easily translated and used by licensees and distributors around the world. It’s a positioning that transforms the product from being a mere commodity product to being able to compete in the US$374 billion global snack market.

Result: Nature’s Little Treat – the innovative, premium health snack brand.