Client: Scenik
Industry: Manufacturing
Client Objective: Create a high-end brand that resonates with architects, builders, developers and homeowners, as well as communicating its benefits over rival products.
Tank idea: A brand name that combines the clear advantage of glass fencing – uninterrupted panoramic views from your pool – with a faux-Scandinavian spelling that suggests efficiency and accuracy of build.
Result: A clean, confident and flowing identity, and clear, cool, sophisticated sales collateral that simply communicates the brand’s proposition.