Client: NOW
Industry: Telecommunications
Client Objective: Raise awareness of the NOW brand and services and encourage new customers to sign up.
Tank idea: We created the attention-grabbing marketing campaign “Switch to NOW and smile”. It involved newspaper, magazine, billboard, online and direct mail. The interactive mailer was in the form of a cut-out smile that, when held up to your face, transformed you into a happy, grinning customer – showing your friends, family and colleagues how great it is to be with NOW.
Result: The smile campaign was fun and memorable. The cut-outs were guaranteed to be played with and shared, whilst getting the message across to more than just the recipient. Perfect for selfies! And customers did indeed switch to NOW, and the campaign contributed to a 600% growth in NOW’s customer base over three years.
