Te Kuiti Meats

Client: Te Kuiti Meats

Industry: Lamb Processing

Client Objective: Working with an existing name and logo, create positioning and a visual identity that would appeal to American consumers, and the New Zealand farmers wishing to supply that market.

Tank idea: A wholesome, natural look and feel, using uncoated paper, muted colours and farmhouse-inspired photography to really emphasise the “straight from the paddock” proposition of “Free Range, 100% Grass Fed Lamb”.

Result: Recipe leaflets and posters that exude “clean, green, natural New Zealand” and mouth-watering meal solutions – justifying the premium that New Zealand lamb commands in the export market. The positioning also engaged the New Zealand farmers – illustrating that Te Kuiti Meats could be trusted to promote, and sell the benefits of, the results of all of their hard work and care.

Te Kuiti Meats visual identity - promotional poster
Te Kuiti Meats visual identity - supply programme booklet
Te Kuiti Meats visual identity - business cards
Te Kuiti Meats visual identity - recipe leaflets
Te Kuiti Meats visual identity - processors catalogue
Te Kuiti Meats visual identity - programme catalogue