Client: The Financial Migration Group
Industry: Financial Services
Client Objective: To create and implement a marketing strategy that would enable The Financial Migration Group to increase brand awareness and grow their customer base.
Tank idea: Uncover what was important to The Financial Migration’s target audience by surveying their existing client base. To facilitate and contribute to a Brand Strategy Road Map Workshop to identify The Financial Migration Group’s Vision, Purpose, Values and Goals, and establish how they could position themselves in the market, giving them a point of difference from competitors.
Result: Based on the results of consumer research, The Financial Migration Group has relaunched itself to the market with a fresh attitude, outlook and positioning, “Guiding You Every Step of the Way”. With a new identity that is professional and eye-catching, the relaunch is underway with banners, posters, newspaper ads and a radio campaign that has received positive feedback and leads!
